Deanna Hanson

About Deanna Hanson

Senior hospitality sales executive with 30+ years of experience leading multi-hotel portfolios, complex assets, and turnaround assignments across Marriott, Hilton, and Hyatt brands. My background spans regional oversight, hotel openings, interim executive leadership, and high-impact sales transformations in competitive markets.I specialize in stepping into underperforming or transitional environments and bringing structure, clarity, and results. This includes rebuilding sales disciplines, repositioning assets, strengthening RFP strategy, and aligning sales execution with ownership and operational goals. I’m often brought in when credibility, speed, and steady leadership matter most.My experience includes oversight of portfolios as large as 92 hotels across 22 states, leadership of complex convention and mixed-use assets, and consistent success exceeding budget expectations. I’m known for developing sales leaders, improving accountability, and creating sustainable revenue strategies rather than short-term fixes.I work best in environments that value results, transparency, and collaboration and where sales leadership is viewed as a strategic driver, not just a support function.

Experience

1. Regional Director of Sales and Marketing

   ARK

   Oct 2025 — Present · St. Petersburg, FL, US

Education

• St. Thomas University (CA)

  Bachelor of Arts - BA, Economics

  1988 — 1992

• St. Andrews College

  Computer Science, Computer Science

  1988 — 1988

• The University of North Carolina at Chapel Hill

  Master of Business Administration - MBA, Marketing

  1994 — 1996