Deanna Deeds
Email Marketing Campaign Manager @Milked Media
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WORK HISTORY
Email Marketing Campaign Manager @Milked Media
Sets up client’s email accounts and guides new clients through the onboarding process- Supports all elements of email campaign execution, including pop-up forms, Klaviyo account management, list segmentation, copywriting, flow creation, and email campaign creation - Establishes targeting strategies based on customer lifecycle segmentation & predictive analytics - Drafts creative briefs that enable designers to bring the vision for each campaign to life - Organizes reporting for KPIs to glean insights and make recommendations- Measures and optimizes campaign performance while also establishing benchmarks and recommending future tests - Provides project management support for email marketing, ensuring key milestones are met and strategic momentum is maintained - Manages graphic design team to ensure clients\' brand guidelines and requests are met -Writes and strategizes content for company blog and social media
EDUCATION
Concordia University Irvine
Bachelor of Arts - BA, Business Marketing
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