Deann Olson
Innovative professional with strong ability to drive digital marketing strategies for achieving profitability norms
- Role
- Senior Digital Campaign Analyst at Mueller Communications, LLC
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Deann Olson
I believe that great marketing seamlessly engages audiences, building connections that…
Experience
Senior Digital Campaign Analyst
May 2023 — Present · Milwaukee, WI, US
Building best in class digital campaigns in at least 3 of the following areas: SEM, SEO, programmatic advertising, social media, email/marketing automation- Operation and optimization of at least 3 key marketing platforms such as: Google Ads, programmatic advertising (display/video/CTV), social media, email/marketing automation- Provide insights using analytic tracking in reporting platforms such as: Google Analytics, Google Tag Manager, Google Data Studio, SEMRush, CallRail, CRMs (Hubspot, Salesforce, etc) Google Ads/YT/FB/LI- Provide client-facing performance summary presentations that articulate key takeaways and insights in alignment with client goals. Summary drafts are error-free and require little to no revision from others- Designing and building performance reports and dashboards in alignment with client goals- Communication of the activity above, and the resulting needs, takeaways, and deliverables to team members, clients, platform vendors, and publisher support reps with proper context and in an actionable manner- Conducts client-facing presentations of digital campaign work and outcomes in a way that \'humanizes the numbers\' in alignment with client goals.
Education
Waukesha County Technical College
Associates of Applied Science, Hotel, Motel, and Restaurant Management
2008 — 2011
Waukesha County Technical College
Associate’s Degree, Marketing
2015 — 2016
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