Dean Lancaster
Director of Ai Ml and Data Management @PwC Canada
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WORK HISTORY
Director of Ai Ml and Data Management @PwC Canada
Calgary, AB, CA
In my role at PwC, I focus on guiding clients through the complexities of data-driven transformation—from designing robust data governance frameworks to rolling out enterprise-scale AI solutions. Every day, I work closely with cross-functional teams to help organizations unlock the true value of their data, leveraging cloud platforms, advanced analytics, and emerging technologies. Whether I’m refining a client’s data strategy or mentoring colleagues across our practice, my goal is to foster innovation, efficiency, and tangible business impact through smart, scalable solutions.
EDUCATION
Lancaster University
BSc, Computer Science
Lancaster University
MSc, Information Technology Management and Organizational Change
SKILLS
ABOUT DEAN LANCASTER
I’m an AI, Machine Learning, and Data Management professional with more than 15 years’ experience helping organizations of all shapes and sizes become more data-driven. My work spans retail, financial services, public sector, and healthcare, where I’ve led projects that turn complex data challenges into practical, positive outcomes.A few highlights from along the way-**Global Retail Marketing Optimization** – Developed a marketing optimization strategy and target operating model for a major B2C brand, aligning their martech stack with cutting-edge industry trends-**Retail Promotion Planning** – Led the implementation of a high-performance pricing optimization solution for a prominent Canadian retailer, coordinating cross-functional teams and transformation workstreams-**ESG Analytics** – Built an advanced AI platform to measure and refine clients’ sustainability efforts, including predictive ESG scoring and benchmarking-**Public Sector Modernization** – Integrated cloud-based AI solutions for a large regulatory body, managing the design and delivery of over a dozen data-centric use cases-**Financial Sector Data & AI Leadership** – Established and grew an entire data analytics and AI department for a Canadian Chartered Bank, enabling an end-to-end “data factory” approach to decision-making-**Healthcare Data Initiatives** – Supported healthcare organizations by applying AI-driven frameworks to enhance patient outcomes, streamline processes, and improve strategic decision-making.My focus is on delivering high-value, low-risk solutions—particularly in regulated industries where governance and compliance are paramount. At the end of the day, I’m passionate about bringing people together to discover the real power of data, and I love connecting with professionals who share that spirit of curiosity and innovation.Let’s chat about how we can work together to shape the future of data-driven business. Feel free to reach out anytime—I’m always open to sharing ideas, discussing projects, or simply networking with like-minded folks.
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