Dean Shaw
- Role
- Global Customer Advocacy Program Lead at Genesys
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Dean Shaw
I excel at creating and managing successful marketing programs. These programs drive ROI…
Experience
Global Customer Advocacy Program Lead
Sep 2023 — Present
I lead and develop a best-in-class global, customer-centric advocacy program to engage customers throughout their advocacy journey while driving company objectives at scale.* Building a 360 view of customers across internal systems to enhance demand generation and retention.* Build customer profiles to optimize targeted and relevant content campaigns.* Map customer advocacy journeys to identify and design plans to promote efficiency, effective, and empathy at scale.* Develop and drive the strategy for the Genesys Customer Advocacy community.*Lead executive advocacy programs including executive roundtables and customer advisory boards.
Skills
- Online Marketing
- Analytics
- SEO
- Web Analytics
- Customer Experience Analysis
- Lead Generation
- New Media
- Chat
- Marketing Strategy
- Digital Marketing
- Key Account Management
- Customer Relationship Management (Crm)
- Chatbots
- Account Management
- Start-Ups
- Public Speaking
- Product Marketing
- Search Engine Optimization (SEO)
- Saas
- Integrated Marketing
- Market Planning
- Mobile Devices
- Voice of the Customer
- Blogging
- Google Analytics
- Product Management
- Sem
- Cross-Functional Team Leadership
- Mobile Marketing
- Strategic Planning
- Software as a Service (Saas)
- E-Commerce
- Strategic Partnerships
- Visual Analytics
- Search Engine Marketing (Sem)
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