Jenny Dean

About Jenny Dean

Seasoned Pet Media Contributor, SEO Specialist & Founder of Floppycats.com As a…

Experience

1. Founder and Editor

   Floppycats

   Feb 2008 — Present · Kansas City, MO, US

   Floppycats.com is a website that unites cat owners worldwide. We feature cat product reviews, tips for living with cats, information about cat behavior, interviews with veterinarians and experts in the field, various cat news, and more. Floppycats has worked with many cat product brands, including: Alpha Paw, Auto-Pets, Bergan Pet Products, Catit, Chewy.com, Coastal Pet Products, Ducky World, Envirosax, Fancy Feast, Fizzion, Hagen, Imperial Cat, JW Pet, Kong, Lilly Brush, Litter-Lifter, Litter-Robot, Lotus Pet Foods, Nature\'s Logic, Nature\'s Variety, Neater Feeder, Necoichi, Neko Flies, Petmate, Petstages, Sleepypod, Stella & Chewy\'s, The Company of Animals, The Refined Feline, TopCat, Waggo, Whisker, Whole Life Pet Products, World\'s Best Cat Litter, Catnip and many more.I prepare and execute online-centric strategies, such as producing search engine-optimized blog posts, descriptions, and titles, creating partnerships with manufacturers in each niche and fellow bloggers to build visits and relationships and build revenue for the site. Use SEO keywords and affiliate marketing techniques through Google AdSense, Commission Junction, Share-a-sale, and Amazon.com to increase visits. Work on e-mail marketing campaigns to help with direct marketing tactics. Work extensively in social media management through Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube to engage readers and drive conversions - this work has made Floppycats a cat influencer.Due to reviewing cat products since 2008, I have worked with national and global pet brands as a pet business consultant and a pet product consultant for a new product launch or idea. I can usually tell by looking at a product if a cat will like it, use it, etc. Before a company reaches out to a pet industry marketing agency for a new pet invention, I can guide pet business marketing for those on a smaller budget.

Education

• University of Missouri-Kansas City

  MA, Liberal Studies

  2003 — 2004

• Middlebury College

  Masters, Spanish

  2001 — 2004

• The University of New Mexico

  Bachelor of Arts (B.A.), Spanish and European Studies

  1998 — 2000

Skills

• Content Writing
• Digital Media
• Web Content
• Public Relations
• Blogging
• Lead Generation
• Copywriting
• Editing
• Google Analytics
• Email Marketing
• Digital Strategy
• SEO Copywriting
• Web Marketing
• Content Marketing
• Advertising
• SEO
• Wordpress
• Online Marketing
• Content Development
• Youtube
• Web Analytics
• B2b
• Marketing Communications
• Facebook
• Sem
• Video
• Newsletters
• Social Media Marketing
• Marketing
• Content Strategy
• Marketing Strategy
• New Business Development
• Social Media