Dean D. R

Assistant Media Planner @Spark Foundry Canada

Toronto, ON, CA

Clients: Campbell\'s and WWF-Developed and executed 360-degree media campaigns, integrating digital, social, print, TV, and out-of-home (OOH) channels for maximum impact- Conducted in-depth market research and competitive analysis to identify key audience insights, optimize targeting strategies, and enhance campaign effectiveness- Collaborated with cross-functional teams, including creative, strategy, and analytics, to ensure seamless execution of media plans, ad trafficking, and performance measurement- Assisted in budget allocation and media buying, negotiating with vendors to maximize ROI on advertising spend- Monitored and analyzed campaign performance metrics, providing data-driven recommendations to optimize media strategies- Supported client presentations and reporting, translating complex media data into actionable insights.

International Baccalaureate

German European School Singapore, PYP , MYP and IB

Humber College

Honours Bachelor of Commerce , Marketing

Kansai Gaidai University

Study Abroad Program (Art and History), Fashion in Japan: Art and History of the Kimono and Western Dress Culture and

Fanshawe College

Diploma, Business Marketing

Eynesbury Senior College

High School Diploma