Dean Brookes
Digital Marketing and Internal Communications Lead @Tsk Group
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WORK HISTORY
Digital Marketing and Internal Communications Lead @Tsk Group
Manchester, GB
Leading the planning and delivery of TSK’s integrated marketing and internal communications strategies. Working closely with Business Development, Sales and Leadership teams to ensure clear, consistent and aligned messaging.• Overseeing digital strategy across website, social media, paid campaigns and content to deliver a connected, brand-aligned presence• Managing and mentoring the creative team, with content driving a 225% increase in LinkedIn followers and 330% growth on Instagram• Shaping internal communications through a high-performing intranet and content strategy that informs, aligns and connects employees• Developing case studies, SEO-led articles, testimonials and PR to share the TSK story with impact• Tracking engagement, website performance and internal metrics to continuously improve strategy and execution• Collaborating with internal teams, agencies and suppliers to deliver high-quality marketing and communications assets• Reporting to senior leadership with performance insights and strategic recommendations
EDUCATION
The Manchester Metropolitan University
Master's Degree, Multimedia Journalism
The Manchester Metropolitan University
Bachelor's Degree, Psychology
SKILLS
ABOUT DEAN BROOKES
I lead digital marketing and internal communications at TSK, shaping how we communicate externally and stay connected internally.Over the past eight years, I have delivered integrated strategies across paid media, SEO-led content, social platforms and internal channels. At TSK, this work has driven a 225% increase in LinkedIn followers, 330% growth on Instagram, and a clearer, more consistent brand presence online. Internally, I have developed a high-performing intranet and internal content strategy that supports employee engagement, alignment and organisational clarity.I oversee messaging, content and campaigns across channels, managing our creative team and using HubSpot as the core platform for campaign delivery, performance tracking and reporting. This enables a joined-up view of audience behaviour across digital, social and email, and supports data-led decision-making at leadership level.My approach is insight-led, brand-aligned and performance-focused. I track engagement across digital and internal platforms, report outcomes to senior leadership, and continuously evolve strategies based on measurable results rather than assumptions.To deepen my strategic and leadership capabilities, I recently completed the DMI Specialist Certificate in Strategy and Leadership, a globally recognised programme focused on omnichannel planning, digital team development and performance-led execution.What drives me is purposeful communication. Helping people understand what matters, stay connected to priorities and act with clarity. Marketing and internal communications should do more than inform. They should strengthen alignment, culture and performance.
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