Deana Shaw
Toronto @UNICEF Canada
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WORK HISTORY
Toronto @UNICEF Canada
EDUCATION
University of Toronto
Honours Bachelor of Science, Environmental Science
ABOUT DEANA SHAW
A global marketing leader who inspires innovation and develops high performance teams. Broad-based technical expertise with integrated marketing, financial management and strategic planning across all functional areas of marketing, development and communications. • Over 20 years of experience : Integrated Marketing, Social, SEM/SEO, Brand Building, Fundraising & Development, Creative Development, Strategic Marketing Communications • Profitability: Proven track record of effective P&L management and bottom line growth with ability to build and execute measurable and cost-effective operating strategies• Insight-Driven: Passion for results with expertise in driving ROI by utilizing customer & competitor analytics, segmentation, and predictive models to develop profitable acquisition and retention strategies • Inspirational Leader: Recognized as a results orientated leader who builds and inspires high performance teams
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