Deana R. Haworth

About Deana R. Haworth

Deana Haworth is a visionary leader and 25-year veteran of Hirons. Deana brings bold leadership, strategic foresight and a passion for empowering future industry leaders. She steers Hirons to craft transformative communications and public relations strategies for clients across Central Indiana and beyond—impacting businesses, nonprofits and government entities alike.Deana is recognized for cultivating a high-performing team culture and for driving innovation in branding, public outreach, and crisis management. Her ability to guide clients through complex challenges has earned her a reputation as a trusted advisor across multiple sectors, including healthcare, government, education and infrastructure.Deana is also a sought-after speaker, panelist and moderator who delivers impactful, real-world insights drawn from decades of frontline experience. Her speaking engagements blend strategic expertise with actionable takeaways, making her a valuable contributor to conferences, leadership panels, and industry summits nationwide.Signature Topics Include:Crisis CommunicationsA nationally recognized expert in crisis communications and issues management, Deana has guided organizations through reputational risk, high-stakes media scrutiny and emergency response planning.Advertising & Public Relations StrategyWith deep expertise in integrated marketing and communications, Deana has led award-winning campaigns that drive measurable results. Her insights offer attendees a window into what makes communications efforts truly effective in today’s media landscape.Rural Reach Born and raised in Southern Indiana, Deana knows that conventional marketing tactics often don’t work with rural populations. Combining her life and professional experiences, Deana created Hirons\' proprietary program Rural Reach program which helps healthcare providers, nonprofits and government agencies speak directly to rural residents by using public relations, branding and digital techniques specifically tailored for them.

Experience

1. Chief Executive Officer

   Hirons

   Jul 2023 — Present · Indianapolis, IN, US

   Comprehensively manages all company operations across the Indianapolis and Chicago offices.• Serves as an executive resource for client services delivery, marketing and communications strategy, media planning and buying, digital strategy and business planning.• Strategizes and leads marketing, communications and public outreach approaches for high-profile agency campaigns. • Serves as crisis communications practice lead. • Ignited the process of becoming a certified WBE. • Serves on the Board of Directors for the agency.

Education

• Franklin College

  B.A., Journalism

  1995 — 1999

• Ball State University

  M.A., Public Relations

  1999 — 2000

Skills

• Digital Marketing
• Grassroots Communication
• Marketing Management
• Email Marketing
• Sem
• Event Planning
• Social Networking
• Social Media Marketing
• Account Planning
• Brand Development
• Press Releases
• Sales
• Corporate Communications
• Public Speaking
• Editing
• Public Relations
• Internal Communications
• Media Relations
• Copywriting
• Marketing
• Marketing Strategy
• Advertising
• Strategy
• B2b Marketing
• Web Project Management
• Nonprofits
• Strategic Public Relations Planning
• Community Outreach
• Management
• Communications Planning
• Event Management
• Crisis Communications
• Social Media
• Strategic Communications
• Communication
• Media Planning
• Creative Strategy
• Leadership
• Direct Marketing
• Online Advertising