Deana Graffeo Weeks

About Deana Graffeo Weeks

Positioning is the foundation of everything. Get it right, and your brand has the clarity and momentum to attract customers, engage partners, and win over investors. Get it wrong, and every marketing effort falls flat.At Alchemy, I work with early-stage startups to define and refine their brand positioning and messaging—turning scattered ideas into a powerful, strategic narrative that works across audiences.With decades of experience in tech/SaaS, AI, Web3, eCommerce, cybersecurity, advertising, music and media, I know how to craft messaging that stands out, connects, and drives action. My process is built on strategy, clarity, and transformation—because when your message is sharp, everything else flows.Why work with me? Deep expertise across industries – I’ve shaped messaging for startups and global brands alike, helping them break through the noise. A strategic, hands-on approach – I go beyond frameworks to build a messaging foundation that fuels marketing, sales, and partnerships. Beyond messaging—full execution – Positioning is just the start. I help translate it into content strategy, PR, and communications that amplify your brand and credibility. Alchemy in action – I transform positioning into a competitive advantage.What I Deliver: Brand Positioning: Define your space in the market and why it matters Messaging Architecture: Ensure consistency across customers, partners, and investors Content Strategy & PR: Extend your brand story through strategic content and media Marketing Foundation: Give your marketing the clarity it needs to performAt Alchemy, we turn confusion into clarity, uncertainty into confidence, and messaging into momentum. If you’re an early-stage startup looking to build a brand that truly resonates, let’s connect. DM me or reach out to start the conversation.

Experience

1. Co-founder and President

   Alchemy Media

   Aug 2015 — Present · New York, NY, US

   Alchemy Media is a content marketing and communications agency dedicated to serving the strategic and creative needs of startups and shifting businesses. Services include marketing strategy, brand positioning and messaging, content, demand marketing/lead generation, social media, email marketing, advertising and paid media, PR/communications, graphic design, web design & development, SEO, sales enablement, events. Clients trust Alchemy Media to be their go-to marketing department, from ideation to execution and beyond. Currently serving clients in: Data & Analytics, Cybersecurity and Digital Infrastructure (through our partners at Rosie Labs), eCommerce, Media, and Non-Profit.

Education

• New York University

  Bachelor of Music, Music Business

  1997 — 2000

Skills

• Corporate Communications
• Mobile Applications
• Public Relations
• Media Relations
• Content Strategy
• Marketing Strategy
• Mobile Marketing
• Strategy
• Email Marketing
• Online Marketing
• Content Development
• Advertising
• Press Releases
• Digital Media
• Social Media Marketing
• Online Advertising
• Blogging
• Vendor Management
• Interactive Marketing
• Digital Strategy
• Integrated Marketing
• New Media
• Management
• Product Marketing
• Social Networking
• Marketing Communications
• Facebook
• Digital Marketing
• Strategic Planning
• Social Media
• Entertainment
• Marketing
• Creative Strategy
• Leadership