Deana Gammero
VP of Sales & Marketing @ The Event Lounge | Driving Event Success through Strategic Sales and Marketing Leadership
- Role
- Vice President of Sales and Marketing at The Event Lounge
- Location
- Daytona Beach, FL, US
- LinkedIn followers
- 500 followers
About Deana Gammero
I am a seasoned professional with fifteen+ years of marketing and sales leadership and…
Experience
Vice President of Sales and Marketing
Sep 2020 — Present · US
Employ control and authorization over all initiatives related to business development, sales, and marketing for an event production company, including during a transition from producing in-person event to virtual events.• Headed the introduction of a new virtual meeting platform which consisted of devising the go-to-market strategy, prospecting clients, presenting demos, and serving as point of contact until contract closure.• Develop and launch innovative marketing campaigns that have generated dozens of new qualified leads with zero dollar spend as well as a significant increase social media presence and impact. • Realized a dramatic increase in sales from $1.5M to $2.47M in 2021,$2.47M to $3.6M in 2022, and $3.6M to $4.2M in 2023.• Devised and implemented strategic marketing plans that resulted in a boost in social media following by 18%.• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.• Standardize PMO tools, templates, and methodology leveraging industry standards for consistent and repeatable quality delivery.
Education
Fordham University
BA, Economics
1995 — 1998
Skills
- Marketing
- Nonprofits
- Special Events
- Grassroots Fundraising
- Organizational Development
- Fundraising Campaign Management
- Social Media
- Event Planning
- Strategic Planning
- Social Media Marketing
- Food & Beverage
- Customer Service
- Product Marketing
- Social Networking
- Brand Awareness
- Salesforce.com
- Event Marketing
- Management
- Team Building
- Event Management
- Sales
- Sales Management
- Budgets
- Fundraisers
- Business Development
- Major Donor Cultivation
- Project Management
- Fundraising
- Marketing Strategy
- Public Speaking
- Donor Engagement
- Corporate Fundraising
- Tourism
- Recruiting
- Negotiation
- Email Marketing
- Advertising
- Organizational Leadership
- Public Relations
- Corporate Events
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