Deaná Tyler
Senior Manager @ Washington Commanders | Fan & Community Engagement, Brand Extension
- Role
- Senior Manager, Marketing & Engagement at Washington Commanders
- Location
- Hyattsville, MD, US
- LinkedIn followers
- 500 followers
About Deaná Tyler
As a Senior Manager of Marketing and Engagement at Washington Commanders, I execute…
Experience
Senior Manager, Marketing & Engagement
Nov 2021 — Present · Landover, MD, US
Executing marketing strategy and community engagement for the rebranding of Washington Commanders• Leading the development of activations for NFL initiatives such as Inspire Change, HBCU Night, Hispanic Heritage, My Cause My Cleats, and more, while supporting general marketing team efforts.• Teaming with Corporate Partnerships to align ideas with key stakeholders for programming for the draft, tentpoles, and game themes • Liaison for Washington Commanders Legends, increasing alumni engagement and celebrating the team’s 90th anniversary• Partnering with the Senior Director of Merchandise in collaborating with local designers in limited merchandise lines and brand extension • Developing actionable strategies, programs, and marketing plans with Community Relations growing youth football and Women of Washington• Guided interns in project direction and professional mentoring• Serving as treasurer on the board for the Women in Network ERG
Education
Mount St. Mary's University
Master of Science - MS, Sport and Fitness Administration/Management
University of West Georgia
Bachelor of Science - BS, Political Science-Pre Law
2009 — 2013
University of West Georgia
Bachelor of Science (B.S.), Sport Management
2009 — 2013
Mount St. Mary's University
Certification of Project Management
Berkmar High School
High School Diploma
2005 — 2009
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