Deana Rabbach
VP of Marketing @Wisdom Natural Brands | Growth Marketer | Customer Obsessed | CRM & Loyalty Strategist | Product Marketing | Retention & Acquisition Driver | Expert in Omnichannel Marketing & Brand Development
- Role
- VP of Marketing at Wisdom Natural Brands
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Deana Rabbach
Strategic and results-driven Loyalty, CRM, Retention, and Product Marketing Leader with over 15 years of experience in CPG, driving revenue growth and customer lifetime value across DTC and B2C channels. Proven success in launching and positioning products, leading high-impact go-to-market strategies, and consistently delivering product and retention revenue growth.Expert in developing omnichannel marketing plans that span email, mobile, ecommerce, loyalty, and auto-replenishment programs—powered by deep customer insights, segmentation, and cohort analysis. Skilled in building and scaling customer retention ecosystems, designing full-funnel campaigns, and executing personalized journeys that boost acquisition, engagement, and loyalty.Recognized for cross-functional leadership, collaborative team building, and stakeholder alignment across global markets. Passionate about creating compelling, data-driven brand experiences that elevate customer relationships and drive measurable business impact.
Experience
VP of Marketing
Aug 2025 — Present
Education
UCLA
BA, Sociology with a specialization in Business Administration
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