Dean Robinson
Vice President, Integrated Media (Biddable and Paid), Emea @JPMorganChase
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WORK HISTORY
Vice President, Integrated Media (Biddable and Paid), Emea @JPMorganChase
Leading the integrated media planning and buying process’ across EMEA and APAC for Paid Media channels (Display, Social, Print, Broadcast) with a view on SEM and SEO - Focus on primarily B2B (with some B2C) campaigns for Asset and Wealth Management services and products for JP Morgan - Management of Agency Team (Merkle DWA) containing 15 members across both regions to help execute plans and strategies - Major focus on attribution and analytics using Datorama, allowing the team to present true brand uplift and attributed conversion data back to the business, demonstrating ROI and value
EDUCATION
University of Staffordshire
Bachelor's degree, Broadcast Journalism
Aquinas College
n/a, MULTIPLE
SKILLS
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