Dean Pusateri
Regional Marketing Director/TLL Leadership, Driving Brand Growth and Advocacy-Building Market Presence-Turning Insights Into Strategy
- Role
- Director, Thought Leader Liaisons, U s Hematology Oncology, West Region at Sanofi
- Location
- Milton, WI, US
- LinkedIn followers
- 500 followers
About Dean Pusateri
I am a Regional Marketing/Though Leader Liaison Director, who plays a key role in shaping and executing the company’s strategic direction. I work closely with sales, medical, and marketing leadership to ensure that commercial strategies align with overall business goals and market trends. By obtaining and leveraging data/customer driven insights, I contribute to organizational decisions, that drive long-term growth and profitability. My team executes Opinion Leader Engagements to foster strategic partnerships with key specialists and disease state experts within Oncology. The TLL team is leading insight generation, brand advocacy development, market development, and optimizing the customer experience within Oncology. My team collaborates with internal partners, ensuring that cross-functional efforts translate into meaningful business results for the organization and outcomes for cancer patients. Areas of Expertise: Strategic Opinion Leader Relationship Management & Engagement Strategies Opinion Leader Engagement & Advocacy Development Cross Functional Collaboration Performance Management & TLL Program Execution Excellence Market & Customer Insights To Drive/Enhance Brand Strategy KPI/Goal Development
Experience
Director, Thought Leader Liaisons, U s Hematology Oncology, West Region
Jan 2022 — Present
The Director activities are to lead, train, guide and inspire the field based marketing team to successfully and compliantly deliver on responsibilities focused in three key areas: KOL Engagement and Advocacy Development, Market Insights, and Speaker Bureau Operations and Content. This field-based marketing team will work closely with Multiple Myeloma Key Opinion Leaders in the Western Region of the United States.
Education
Florida State University
MSW
University of Wisconsin-Madison
Bachelor of Arts - BA
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