Dean Hinton
Key Account Manager @apetito UK
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WORK HISTORY
Key Account Manager @apetito UK
GB
As part of the growth strategy for Wiltshire Farm Foods Professional (WFF Pro), my role focuses on expanding our presence in the care home and non-acute hospital markets. I work closely with care providers to introduce a flexible, high-quality meal solution that meets specialist dietary needs without requiring a full-service catering operation.Key Responsibilities: New Business Development – Driving sales growth with a £250k+ annual target, identifying and converting new customers. Lead Qualification & Conversion – Using data-driven CRM insights to engage care homes and healthcare facilities. Market Awareness & Networking – Representing WFF Professional at industry events and digital campaigns. Cross-Functional Collaboration – Working with apetito’s Care Home and Healthcare sales teams to create shared growth opportunities. Client Relationship Management – Establishing trust with stakeholders to ensure our solutions align with their needs.Why Wiltshire Farm Foods Professional?WFF Pro provides care homes with an industry-leading range of meals tailored to specialist diets, including dysphagia, malnutrition, and allergen-free options. The flexible no-contract model allows providers to manage meal services efficiently, with unit-picked ordering and next-day delivery.This role enables me to combine consultative sales, account management, and business development to make a real difference in the care sector.#KeyAccountManagement #BusinessDevelopment #SalesLeadership #CareSector #apetito #WiltshireFarmFoods
EDUCATION
Myton School
A-Levels, A-Levels
ABOUT DEAN HINTON
A dedicated Field Operations Manager, with over 10 years’ experience in sales and operations. Passionate about continuous improvement ensuring success and progression.Proficient in remote team management, with the ability to work with teams and senior stake holders to ensure that business functions are correctly created and implemented. Proven management and operational skills, working effectively across departments and businesses.I have experienced pivotal moments that have significantly shaped my journey. As I\'ve progressed through my career, I have faced challenging situations that required loyalty, tenacity and perseverance. These values have been instrumental in my success, allowing me to navigate tough conditions and deliver exceptional results.
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