Dean Helmke

About Dean Helmke

Making brands Human Interesting™ is something I’ve been doing for nearly 25 years. Prior to founding Equity Creative, I spent nearly 15 years developing global brands for Kraft Foods, Miller Brewing, Tenneco, GE Medical, TransAmerica, and many more.Whether it takes the form of a traditional ad campaign, mobile app or guerrilla tactic, interesting creative matters more than ever before. Through consumer research, strategic planning and creative development, I collaborate with clients to ensure their brands are making authentic, relevant and emotional connections with consumers – impactful connections that generate interest, awareness and revenue.Outside of work, I enjoy time with my family. If I\'m not with my family, I’m on a mountain bike or snowmobile in search of the perfect trail, reading an inspiring biography, or playing a round of golf.Specialties:AdvertisingBrandingB2BB2CMarketing CommunicationsStrategy DevelopmentStory TellingTrade Shows and EventsPackagingPromotional MaterialsCategories:AutomotiveAgri-BusinessConstructionFinancialFood and BeverageHealth CareHeavy EquipmentIndustrialPackaged GoodsRecreational VehiclesTourismWork Recognition:Business Marketing Association Bell AwardsAdworkers 99Best of NAMA Communication ArtsInternational Brand Packaging AwardsAmerican Corporate Awards of ExcellenceAutomotive Aftermarket Global Design AwardsBeverage Packaging Global Design AwardsAmerican Graphic Design Awards for Excellence

Experience

1. Partner Executive Creative Director

   Equity Creative

   Apr 2007 — Present

   As Executive Creative Director and founding partner at Equity Creative, I am responsible for overall creative strategy, quality and execution. I work closely with all client teams providing direction to ensure all integrated marketing strategy is on target and supporting creative effectively engages the customer to produce desired results.Equity Creative is an integrated marketing and communications agency based in Southeast Wisconsin. Our objective is to create thoughtful and emotionally relevant ideas that connect brands with their customers.

Education

• Savannah College of Art and Design

  BFA

  1989 — 1994

Skills

• Product Marketing
• Social Media Marketing
• Integrated Marketing
• Brochures
• Brand Development
• Creative Strategy
• Marketing
• Creative Direction
• Graphic Design
• Trade Shows
• Strategic Planning
• Social Media
• Motion Graphics
• Logo Design
• Direct Mail
• Brand Asset Management
• Marketing Communications
• Business Development
• Digital Marketing
• Art Direction
• Team Building
• Management
• Email Marketing
• Advertising
• Strategy
• Graphics
• Marketing Strategy