Dean Grischke
Junior Brand Manager Dach Oral Care @Haleon
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WORK HISTORY
Junior Brand Manager Dach Oral Care @Haleon
Manage brands within a complex, multi-million € FMCG & Consumer Healthcare portfolio with broad end-to-end responsibility• Independently lead product launches, from planning and cross-functional coordination to go-to-market execution• Drive brand initiatives across strategy, innovation, communication and performance tracking• Support and co-lead portfolio, growth and optimization projects alongside senior brand colleagues• Act as key interface between local, regional and global teams (Marketing, Sales, R&D, Supply, Finance)• Translate global strategies into locally relevant, consumer-centric execution• Turn brand objectives into impactful marketing actions that drive relevance, penetration and long-term brand equity
EDUCATION
FOM University of Applied Sciences for Economics and Management
Master of Science - M.Sc.
Hochschule Mittweida (FH)
Bachelor of Arts - BA
Campus M University
Bachelor of Arts - BA
ABOUT DEAN GRISCHKE
Hi, I’m Dean – a Brand & Marketing Manager with a strong focus on end-to-end ownership, creative strategy and building brands in fast-moving environments.I bring experience across FMCG, Consumer Healthcare, Beauty and Premium Fashion, combining strategic thinking, creative brand building and hands-on execution.At Haleon, I manage brands within the Oral Health portfolio with broad end-to-end responsibility – from brand strategy, innovation and product launches to performance tracking and cross-functional steering. I independently lead launches while also supporting broader portfolio and growth initiatives across the DACH region.Previously, I worked at Estée Lauder Companies (MAC & Bobbi Brown), where I owned e-commerce and digital strategies, shaped key customer touchpoints and drove social-first brand activation in an international premium beauty environment.What I bring:• End-to-end brand & portfolio ownership in FMCG, Healthcare & Premium Fashion• Experience across strategy, launches, execution & optimization, with a strong e-commerce and social-first mindset• Strong stakeholder management (local ↔ global, cross-functional)• A creative mindset paired with commercial thinking, translating insights into brand ideas consumers actually care aboutI’m especially drawn to creative, fast-moving environments where marketing has real impact, teams are empowered and brands are built with ownership, ambition and creative freedom. Always open to exchanges around Brand Building, Consumer Marketing, Creative Strategy, E-Commerce, Social-First Marketing – or simply new ideas over coffee.
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