Dean Gavindane

About Dean Gavindane

AI & Digital Marketing Executive | Delivering Client-Centric Solutions at the Intersection of Technology, Strategy & Behavioral InsightI’m a marketing leader driven by one core belief: true innovation begins with understanding people. My work sits at the intersection of artificial intelligence, data analytics, and behavioral science — all leveraged with one goal in mind: to create marketing strategies that don’t just generate engagement, but deliver measurable value and satisfaction to clients.With 10+ years of experience driving digital transformation, I have led high-impact initiatives that embed AI and automation into the heart of marketing operations. At AT & T, I developed and deployed a Generative AI Headline Generation Tool that led to a 68% increase in RAI submissions and a 52% boost in customer calls. These outcomes were not just technological wins — they were strategic responses to evolving customer behaviors, expectations, and pain points.What sets my approach apart is the application of behavioral science to AI-driven marketing. By integrating psychological principles into campaign design and decision-making, I increase the probability of customer engagement in a way that feels intuitive, personalized, and relevant. This means designing content and digital experiences that resonate emotionally, align with cognitive patterns, and ultimately drive real-world behavior change.I prioritize client value over vanity metrics — crafting campaigns that deepen relationships, address real needs, and contribute to long-term business growth. My ability to align cross-functional teams, translate complex technologies into accessible strategies, and champion human-centric innovation allows me to lead with both precision and empathy.Key Competencies & Value Areas Human-Centered AI Strategy & Implementation Behavioral Science-Informed Customer Journey Mapping Multi-Million Dollar Campaign Execution & Optimization Cross-Functional Team Leadership & Stakeholder Engagement Brand Messaging, Market Expansion & ROI Acceleration Scalable Content Systems, Automation & Martech StrategyI hold an MBA and a deep-rooted passion for aligning emerging technology with the human experience. As AI continues to reshape the marketing landscape, I’m committed to leading in ways that keep the customer at the center of every innovation. Always open to conversations around AI strategy, marketing leadership, and future-forward innovation. Let’s connect.

Experience

1. Product Technology Marketing Lead - Gen Ai

   AT&T

   Aug 2025 — Present · Dallas, TX, US

   Serve as product owner for multiple GenAI products, driving discovery, requirements, prioritization, roadmap, and cross-functional execution from concept to launch.Own the product management and delivery of GenAI solutions that strengthen AT & T’s marketing technology stack and enable marketers to work faster and smarter.Manage the GenAI use-case intake and triage system—prioritizing demand, routing work, and supporting scalable execution with responsible AI considerations.Build rapid GenAI prototypes and demos to validate value, accelerate stakeholder alignment, and inform development decisions.Contribute to transformation strategy for next-generation marketing capabilities, including frameworks and operating concepts for agentic AI.Partner across Marketing, Technology, Data/AI, and governance stakeholders to drive adoption, track outcomes, and continuously improve performance.

Education

• St. Francis College

  Bachelor of Arts, Psychology

  2010

• Zicklin School of Business

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services