Dean Daley

Senior Trade Specialist @CALI Floors

Identify account prospects within current book of business that are high growth potential opportunities. Establish process to formally transition current customers into accounts. • Partner with management to develop and implement prospecting best practices to identify and target NEW high value accounts. Focus efforts on taking market share from competition • Contribute to strategy and implementation of improved pricing models that will enhance current volumes and margins. • Run proactive outbound phone call, mailer, email campaigns, industry events and trade shows to initiate new relationships and sales. • Retain and continue to grow current territory by proving “value added” partnership with customers: Higher service levels, pricing incentives, new products, more attractive terms, and potential business referrals. • Maximize account potential and develop trade sectors • Proactively call on specifiers, key decision makers and projects within region (Architects, Designers, Builders, Project owners, Dodge database)