Dean Brown

Principal Consultant @Aprimo

Jacksonville, FL, US

As a Principal Consultant on Aprimo’s Customer Experience Activations Team, I lead enterprise clients through the adoption and evolution of Aprimo’s AI-powered content operations ecosystem, with a strong focus on Digital Asset Management (DAM), Workflow Optimization, and the strategic integration of Artificial Intelligence.My work centers on embedding AI into DAM architectures—from intelligent metadata automation and auto-tagging to dynamic asset governance and workflow routing—helping clients harness AI not as a feature, but as a foundational enabler of scale, speed, and compliance.With over 18 years of direct Aprimo experience, I advise global brands on designing, configuring, and deploying solutions that unify marketing operations, reduce inefficiencies, and unlock content ROI. From initial discovery through to post-launch refinement, I ensure that each implementation aligns platform capabilities with business strategy.Key areas of impact include:AI-driven asset classification and search enablementScalable DAM strategies for global, multi-brand environmentsWorkflow automation that increases throughput while reducing manual effortTraining programs that drive adoption and maximize user confidenceCross-functional stakeholder alignment across Marketing, IT, Legal, and CreativeWhether working with Fortune 100 clients or high-growth challengers, I bring a hands-on, consultative approach rooted in Aprimo best practices, process design, and performance-focused delivery.