Delia Chen
Sr Manager, Sales @Ready Set
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WORK HISTORY
Sr Manager, Sales @Ready Set
San Francisco, CA, US
I lead enterprise sales at Ready Set—a creative and media partner for brands looking to scale performance across TikTok, Meta, YouTube, and CTV.My focus is helping mid-market to enterprise clients in fintech, healthcare, and DTC navigate complex growth needs through creative strategy, paid social, and media-integrated solutions. I specialize in architecting creator-led programs, modular production pipelines, and full-funnel performance creative tailored to regulated and brand-sensitive environments.I oversee-The full enterprise sales cycle from discovery and stakeholder alignment to scope, close, and onboarding-Scope multi-channel creative & media programs, including TikTok, Meta, CTV, and creator-led campaigns-Design creative operating models for 6–7 figure monthly spenders, balancing performance goals with brand and compliance requirements-Serve as a strategic growth partner to VPs of Marketing, Media Directors, and Growth LeadsI work best at the intersection of creative infrastructure, paid media, and scalable results—building solutions that flex across growth channels and internal bandwidth.
EDUCATION
Ivey Business School at Western University
Bachelor’s Degree, Honors Business Administration with distinction
George Brown Polytechnic
Art & Design Foundations, Art & Design
Western University
Bachelor’s Degree, Western Scholar - Honors Specialization in Economics, Politics & Philosophy with Distinction
ABOUT DELIA CHEN
Hi! I’m Delia—where creative systems meets execution, and execution meets results.I help performance-driven brands and agencies design creative systems that scale. Whether you’re a DTC brand, a fintech app, or a Series A rocket ship, I bring structured creativity to growth needs—partnering with growth marketing, brand, creative, and media teams to make every ad dollar go further.My experience spans: Creator-led programs (UGC, influencers, modular scripting) AI-powered ad workflows (voiceovers, rapid iteration, scalable edits) Performance creative across TikTok, Meta, YouTube, and CTV Scoping creative ops to match budgets, testing needs, and media velocityI’ve led client solutions and creative sales from discovery to delivery—whether as a founding seller or embedded partner within fast-moving agencies.Always open to new conversations around creative supply chain bottlenecks, growth strategy, or where the two intersect.
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