Deaira Anderson
- Role
- Sr Manager, Brand Communications & Pr at Seattle Kraken
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Deaira Anderson
I currently work for the Seattle Kraken and have a varied background in sports, consumer,…
Experience
Sr Manager, Brand Communications & Pr
Jul 2022 — Present
Develop and execute integrated communication plans and PR campaigns in collaboration with social, media relations, and marketing around key brand pillars (e.g, community, corporate partnerships, sustainability, hockey operations, food & beverage, executive storytelling, etc) o Working to develop a storytelling editorial calendar • Develop, build, and maintain strong relationships with press contacts and keep a pulse on the changing media landscape o Evaluate the media landscape’s readership/viewership amongst our current and target audiences • Oversee and evaluate outward-facing content to ensure it adheres to the Kraken’s standards and is appropriate for audiences • Create briefing materials and core messaging to prepare senior leaders for media interviews in collaboration with CMO • Draft written materials, including press releases, pitches, statements, Q & As, and award submissions • Lead Kraken in the Community storytelling – player and staff storytelling that is focused on their work in the community • Assist with hockey operations needs including community events and appearances, as well as NHL and team events • Lead management of major events, and announcements
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