Deadra Walker

About Deadra Walker

I’m a B2B content marketing strategist who helps turn complex business priorities into clear, cohesive narratives that drive brand growth and customer engagement.With more than a decade in corporate marketing and communications, I’ve led content and editorial strategies that support demand generation, strengthen brand positioning, and align messaging across teams. I focus on making sure content efforts connect directly to business goals and measurable outcomes.I regularly partner with leadership, product, and revenue teams to refine brand voice, build scalable content processes, and create integrated communications that resonate both internally and externally. I’m comfortable setting long-term direction while also rolling up my sleeves to ensure strong execution.I believe strong brands are built through clarity and consistency. My goal is to create both so marketing doesn’t just communicate, but meaningfully moves the business forward.

Experience

1. Content Marketing Lead Saas, Seo, and Ai-enhanced Content Strategy

   Maxio

   Apr 2024 — Present · Atlanta, GA, US

   At Maxio, I lead content strategy across the SaaS finance and billing space, aligning narrative, education, and demand generation to company-wide growth priorities- Own the end-to-end content strategy and editorial roadmap, aligning monthly themes to GTM initiatives, product launches, and revenue objectives- Drive organic growth and lead quality through SEO strategy, AI-informed search optimization, and continuous performance analysis- Develop multi-channel content programs across blog, webinars, gated assets, email, earned media opportunities, and sales enablement to strengthen brand authority and support pipeline generation- Partner closely with Product Marketing, Sales, Customer Success, and executive leadership to translate complex SaaS billing concepts into clear, customer-centered messaging- Build and manage scalable editorial operations, including brand governance, voice consistency, and oversight of freelance and agency contributors- Use performance data and audience insights to inform quarterly strategy shifts and content investment decisions- Lead thought leadership initiatives across SaaS, RevOps, finance automation, and subscription billing to position Maxio as a category authority- Implement AI-assisted workflows to improve research efficiency, accelerate production timelines, and enhance content optimization processes.

Education

• Penn State University

  B.A., English

Skills

• Wordpress
• Proofreading
• Publications
• Email Strategy
• Corporate Communications
• Creative Writing
• Advertising
• Magazines
• Writing
• Management
• B2b Marketing
• Content Marketing
• Project Management
• Blogging
• Google Apps
• Affiliate Marketing
• B2b Marketing Strategy
• Tessitura
• Google Analytics
• Editorial
• Project Coordination
• Content Writing
• Web Content Writing
• Problem Solving
• Marketing Management
• Microsoft Office
• Email Marketing
• Hubspot
• Marketing
• Copy Editing
• Content Strategy
• Marketing Strategy
• Product Marketing
• Social Networking
• Online Marketing
• Content Development
• Team Leadership
• Internal & External Communications
• Nonprofits
• Social Media