Alex de Cruz
Executive Vice President @ Sunward | Financial Services Senior Executive
- Role
- Executive Vice President at Sunward
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Alex de Cruz
As the Executive Vice President at Sunward Federal Credit Union, I lead the organization’s retail, lending, growth, marketing, technology, digital experience, and strategy, guiding the company through its first major rebrand in 76 years. For over two decades, I’ve served as a leader in the financial services sector, working with dynamic, cross-functional teams to reach complex and bold objectives, from driving increased efficiencies to non-organic growth initiatives like mergers and acquisitions. Throughout my career, I’ve been an architect of strategies that produce industry-leading asset growth, member satisfaction, and employee engagement, and have a longstanding passion for creating value and impact in the communities I serve.
Experience
Executive Vice President
May 2022 — Present · Albuquerque, NM, US
In his new role, de la Cruz works cross-functionally across the enterprise to identify, plan, and execute on strategic initiatives that differentiate membership and products, create seamless experiences for employees and members, drive increased efficiencies, and promote sustainable growth for the organization. He also leads all non-organic growth initiatives, including possible mergers, acquisitions, and strategic partnerships.
Education
Stagen Leadership Academy
Integral Leadership Program (ILP)
Skills
- Leadership
- Management
- Retail Banking
- Team Leadership
- Team Building
- Sales Management
- Process Improvement
- Banking
- Multi-Channel Retail
- Operational Risk Management
- Relationship Management
- Mortgage Banking
- Credit Cards
- Lines of Credit
- Deposits
- Risk Management
- Branch Banking
- Financial Services
- Sales
- Operations Management
- Small Business Lending
- Recruiting
- Consumer Lending
- Finance
- Leadership Development
- Commercial Lending
- Mortgage Lending
- Loans
- Branch Management
- Analysis
- Cash Management
- Credit
- Customer Experience
- Financial Risk
- Executive Management
- Portfolio Management
- Commercial Banking
- Cross Selling
- Loan Origination
- Business Process Improvement
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