Daniel Riedell

About Daniel Riedell

Empowering sales and customer service teams to thrive through change, integration, and culture transformation is at the heart of what I do. I have years of experience working with and supporting manufacturers—helping commercial organizations drive client loyalty, revenue retention, and measurable team engagement, even during periods of transition or M&A. I work to improve trust through clarity and effective communication at every level.My approach: practical, insights-driven, and focused on building commercial cultures where new behaviors and process shifts truly stick. I partner with leaders—from the C-suite to the front lines—to translate behavioral assessment insights into high-trust, performance-ready teams ready for all the demands of today’s manufacturing environment.What I bring to client-facing teams:* Deep expertise guiding sales and service teams through cultural realignment, M&A integration, and rapid market adaptation.* Track record of enabling organizations to improve CX, boost retention, and foster shared commercial values that last.* Experience rolling out behavioral assessment programs that make performance conversations and feedback easier, build resilience, and accelerate adoption of change at every level.* Focus on quick-win pilot projects: helping VP/director-level and above implement solutions that deliver both culture and business impact within commercial and service departments.*Strong mentorship, coaching, and facilitation skills, grounded in a high-EQ, collaborative approach.I have led successful M&A transitions for blended sales and service organizations and have helped client teams create high-trust cultures that break down silos, improve the customer journey, and drive better commercial results. With a solid foundation in behavioral and change management best practices, I prioritize outcomes you can see—in engagement, loyalty, and bottom-line performance.If your organization seeks to strengthen sales or customer service through people-focused change, or if you’re facing process integration, market shifts, or a need for fast and effective culture alignment, let’s connect. I’m open to conversations around pilot opportunities, peer industry events, or exchanging practical ideas for building stronger, more resilient teams.Let’s empower Midwest manufacturing together—one customer-facing team at a time.

Experience

1. Certified Business Coach

   Focal Point Business Coaching

   Jan 2025 — Present · IA, US

   Advisor in the pursuit of accomplishment of life\'s goal for external results and internal satisfaction

Education

• Briar Cliff University

  Bachelor of Science, Biology

  1989 — 1993

• The Institute for Professional Advancement

  CPMR, Business

  2004 — 2006

Skills

• Business Planning
• Operations Management
• Product Marketing
• Manufacturing
• Account Management
• Leadership
• Competitive Analysis
• Sales Operations
• Customer Service
• Strategy
• Selling
• Inventory Management
• Product Development
• Lighting Control
• Industrial Cables
• Purchasing
• Project Planning
• Pricing
• Budgets
• Sales Process
• Management
• Team Building
• Customer Satisfaction
• Training
• Medium Voltage Cable
• Marketing
• Public Relations
• Team Leadership
• Business Strategy
• Continuous Improvement
• Business Development
• Strategic Planning
• Lighting
• Marketing Strategy
• Negotiation
• Sales
• Microsoft Excel