Danielle Drayer

About Danielle Drayer

I love working with data and finding new ways to dig in, to uncover ROI for my clients. My creativity, positive mindset, and broad expertise are what makes me truly unique. My approach:Strategic – I objectively observe processes and strategies, identifying gaps, and applying strong critical skills to problem-solve. I tenaciously work toward solutions.Relationships – I’m adept in building and fostering relationships with clients, teammates, and cross-functional teams. I’m the one that gets tapped on the shoulder to diffuse dissatisfied clients. I’m skilled at listening, uncovering needs, and working on a path forward. Leadership – I’ve successfully led internal teams toward profitability, through thoughtfully mentoring, and executing changes to achieve growth and strong performance. I’ve also led internal new-hire training and mentorship programs.Communication – I’m highly intuitive, a team player, a motivator, and a mentor.Vision – I’ve restructured business units to bring them back into profitability, and I view performance from 500 feet, anticipating trends and future outcomes before others.Unique perspective and experience – I’ve worked in both the agency and private company environments, within multiple industries. I’ve been a people leader as well as an individual contributor.Data – I love data! Throughout my career, I’ve been helping businesses drive and understand user behavior, in order to maximize revenue and grow customer lifetime value.Professional Skills: B2C, digital advertising, marketing, data analytics, relationship-building, targeted and effective communication, design, optimization, multi-channel digital advertising, leadership and coaching, customer service experience, SaaS, business strategy, SEM, Programmatic, media strategy.Skills: CDP, AI l-driven ad tech, website engagement, email & SMS marketing, Jira, Tableau, Programmatic, Confluence, Salesforce, Google Ads, Microsoft Bing Ads, GA4 Analytics, Google Merchant Center, Pinterest, Microsoft Teams.Certifications: Google Ads, GA4 Analytics, and Microsoft Bing Advertising.

Experience

1. Sr Enterprise Customer Success Manager

   Fullpath

   Jul 2024 — Present

Education

• Northwood University

  Bachelor of Business Administration (BBA), Marketing

Skills

• Advertising
• Direct Mail
• Social Networking
• Social Media Marketing
• Blogging
• Lead Generation
• Online Advertising
• Content Management
• Web Analytics
• Corporate Branding
• Integrated Marketing
• New Media
• Interactive Marketing
• Graphic Design
• Account Management
• Branding & Identity
• Marketing
• Social Media
• Marketing Management
• Email Marketing
• Digital Strategy
• Management
• SEO
• Google Analytics
• Media Planning
• Public Relations
• Sem
• Copywriting
• Online Marketing
• Newsletters
• Digital Media
• Brand Management
• Digital Marketing
• Marketing Strategy
• Direct Marketing
• Creative Direction
• Web Marketing
• Marketing Communications
• Ppc