Dianna Carbin

Account Director, Paid Media

Role: Account Director, Paid Media at SAP
Location: Brooklyn, NY, US
LinkedIn followers: 500 followers

About Dianna Carbin

Marketing and event strategist with deep experience in global social media, vendor partnerships, and program execution. Recognized as a B2B social pioneer with strong audience insight and a nuanced understanding of cultural and international dynamics. Known for comfortably piloting new ideas and approaches, from introducing live streaming for global events to leveraging emerging technologies. Expert in applying generative AI strategically, with a clear grasp of its strengths and limitations, and using that insight to deliver outcomes beyond what automated approaches can achieve.

Experience

Account Director, Paid Media
SAP
Jan 2026 — Present · New York, NY, US

Education

Pace University - Lubin School of Business
Bachelor, Business Administration; Marketing
2008 — 2012
Pace University
Bachelor of Business Administration (BBA), Marketing
2008 — 2012

Skills

Integrated Marketing
Email Marketing
Advertising
Lead Generation
Marketing
Online Marketing
Social Networking
Social Media Marketing
B2b Marketing
Digital Marketing
Online Advertising
Marketing Research
Direct Marketing
Social Media
Analytics
Crm
Interactive Marketing
Facebook
Event Planning

Contact information

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Work email
•••••@sap.com
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Current company

SAP

Software Development · 10K employees · Founded 1972 · Dietmar-Hopp-Allee 16, Walldorf, BW, 69190, DE

SAP is a global leader in enterprise applications and business AI, helping organizations run end-to-end operations on a unified cloud ERP platform. With SAP S/4HANA Cloud, SAP Business AI, and SAP Business Technology Platform (BTP), SAP enables companies to connect data, automate processes, and make real-time, intelligent decisions across the enterprise. SAP capabilities and portfolio • Cloud ERP: SAP S/4HANA Cloud (finance, procurement, core operations) • Business AI: Embedded AI across HR, finance, supply chain, and customer experience • Data & Integration: SAP Business Technology Platform (BTP) data, analytics, and application development • Human Resources: SAP SuccessFactors (workforce management and employee experience) • Customer Experience: SAP CX (commerce, marketing, sales, and service) • Supply Chain: SAP SCM (planning, logistics, manufacturing, operations) • Enterprise integration: Connect SAP and non-SAP systems across the business • Real-time insights: Operational data, analytics, and predictive capabilities • Automation: Intelligent workflows embedded directly into business processes SAP combines cloud ERP, data, and AI to help organizations operate more efficiently, adapt faster, and grow in an AI-driven world, supported by a global ecosystem of customers and partners. Our Community Guidelines We’re committed to fostering meaningful, respectful conversations. To maintain a positive environment, we moderate comments that: • Target individuals, including employees, customers, or partners • Contain discriminatory, harassing, or threatening content • Share personal information without consent • Promote misinformation, spam, or third-party links We support open dialogue and constructive feedback but will remove content that violates these guidelines without notice. Thank you for contributing to a respectful community. For questions about moderation, please DM us or contact b••••••••@sap.com SAP privacy statement for followers: www.sap.com/sps

sap.com

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