Danielle Hyndman
Senior Market Manager @TELUS
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WORK HISTORY
Senior Market Manager @TELUS
Vancouver, BC, CA
Lead marketing communications for TELUS’s Migration Centre of Excellence (MCoE), driving end-to-end strategy and execution for customer migrations tied to network modernization. Act as the communications lead for coax-to-fibre transition, translating complex technical changes into clear, customer-friendly narratives that support adoption and minimize disruption.Own integrated, omnichannel campaigns from briefing through launch across mass, digital, field, and 1:1 channels (email, SMS, direct mail, call centre). Partner cross-functionally with product, network, operations, and care teams to align on timelines, dependencies, and customer impact. Develop segmentation and tailored messaging, while establishing scalable frameworks and playbooks to ensure consistency across migration programs.Leverage performance insights and customer feedback to continuously optimize communications, reduce friction, and improve the overall migration experience while driving awareness and adoption of fibre services.
EDUCATION
BCIT School of Business + Media
Diploma Program, International Trade & Transportation
Langara College
Diploma Program, International Business
SKILLS
ABOUT DANIELLE HYNDMAN
Senior Market Manager at TELUS
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