Deedee de Cruz
B2G Growth Marketing Leader
- Role
- Director of Marketing, Demand Generation at PayIt
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Deedee de Cruz
I\'m known for marketing that moves the needle and the people behind it. I believe…
Experience
Director of Marketing, Demand Generation
Jun 2025 — Present
Manage a team covering events, campaigns, and marketing operations. Design and execute account-based programs that create demand for our disruptive solution, resulting in qualified pipeline opportunities and won deals. Forecast, track, and report program success, efficiency, effectiveness, and ROI, while continually analyzing campaigns to improve conversion. Develop annual plan and demand forecast with marketing colleagues, sales, and customer success.Manage the demand creation budget, vendors, and other partners, optimizing as conditions require.Ensure deep alignment with counterparts in sales, government relations, and customer success so that our GTM efforts are cohesive, properly orchestrated, and fruitful.Support Business Development Representatives with account insights, outreach strategies, and messaging/copy.
Education
St.Edward's University
Communication
Universidad Internacional Menéndez Pelayo
Study Abroad - Sevilla, España
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