Dione Dacuycuy

About Dione Dacuycuy

I operate at the intersection of Lifecycle Marketing, Product, and Data Systems, designing global engagement strategies and the infrastructure that powers them.With nearly a decade in growth and lifecycle, I’ve evolved from shipping high-performing campaigns to architecting the systems that make growth measurable and scalable. My work bridges marketing, engineering, and data science, defining how user behavior, messaging, and attribution connect across the stack.At Tools for Humanity, I lead global Lifecycle Marketing across multiple regions and surfaces, designing personalized, data-driven engagement that adapts to product evolution. I also build the frameworks behind the work: defining event taxonomies, building attribution models, and translating cross-functional complexity into clean, actionable systems.My scope includes:• Designing and shipping high impact Braze experiments across activation, engagement, and resurrection• Defining data pipelines and join logic that connect paid acquisition to in-app behaviors• Partnering with Engineering, Data Science, and Data Engineering to build privacy-safe measurement systems that unlock experimentation• Scaling lifecycle operations globally through automation, localization, and advanced segmentationI’m fascinated by the intersection of messaging systems, behavioral data, and product design—and how lifecycle communication, when built on the right infrastructure, becomes one of the most powerful growth levers a company has.

Experience

1. Lifecycle Marketing Manager

   Tools For Humanity

   Feb 2025 — Present · San Francisco, CA, US

   Lead global lifecycle strategy across push, in-app messaging, content cards, and notification center, driving activation, engagement, and retention through personalized, data-driven experiences• Own high-rigor experiment roadmaps with Product, Engineering, and Data Science—shaping feature development through behavioral insights and running experiments across Rec Engine, Newly Verified, Deals, and Financial features• Architect advanced Braze ecosystems using dynamic personalization, custom events, deep links, predictive models, and multi-surface Canvas logic; partner with Engineering to extend lifecycle infrastructure• Built World App’s lifecycle attribution and measurement system—designing AppsFlyer → Braze → internal event governance, leading experiment taxonomy, and enabling reliable impact reporting across all lifecycle surfaces• Define and scale lifecycle systems across global markets, including onboarding, localization, resurrection/reactivation, referral activation, financial journeys, and SDUI-powered content surfaces• Author PRDs and influence product roadmaps for lifecycle-critical surfaces (Notification Center, SDUI content engine, Price Alerts, and new in-app communication surfaces)• Champion messaging as a product surface—partnering across Growth, Product, and Engineering to embed communication into the core app experience and maximize long-term value

Education

• Stanford Continuing Studies

  Night Classes, Selling and Marketing SaaS to the Enterprise

  2015 — 2015

• freeCodeCamp

  Full Stack Web Development Certification, Computer Software Engineering

  2015 — 2017

• UCLA

  Psychobiology, Physiological Psychology/Psychobiology

Skills

• Dance Instruction
• Project Management
• Dance
• Lead Generation
• International Relations
• Interpersonal Relationships
• Hip-Hop Dance
• Microsoft Powerpoint
• Critical Thinking
• Market Research
• Motivational Interviewing
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Social Media
• Hip Hop
• Student Counseling
• Css
• Jquery
• Community Outreach
• Tutoring
• Leadership
• Marketing Automation
• Public Speaking
• Html
• Marketing
• Presentation Skills
• Microsoft Office
• Intercultural Communication
• Office Administration
• Communication
• Email Marketing
• Management
• Dance Education
• Javascript
• Boot
• Bootstrap
• Event Planning
• Analysis
• Customer Service