David Alvarado
Paid Media Strategist | Misfit | Driving high-ROI campaigns for B2B, B2C, and state agencies
- Role
- Paid Media Strategist at Misfit Agency
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About David Alvarado
I’m a paid media strategist who thrives on crafting full-funnel campaigns that drive real impact. With 7+ years in media planning and buying, I’ve helped brands—from startups to public sector clients—reach the right audience with the right message at the right time.At Runyon Saltzman, I led media strategies that elevated ROAS by 44% for B2C clients, secured a $10M State of California contract through an RFP win, and implemented programmatic OOH strategies that boosted client site traffic by 25%.Now at Misfit, I build and execute media plans for B2C and government initiatives, leveraging in-house buying and partner relationships to maximize reach and efficiency. Whether it’s paid social, programmatic, or offline activations, I love using data to optimize performance and tell compelling campaign stories.Outside of work, you’ll find me playing soccer, hiking, or perfecting my espresso game. Let’s connect!
Experience
Paid Media Strategist
Nov 2024 — Present · Sacramento, CA, US
Lead Misfit’s key $X.XM statewide account, overseeing research-backed planning, optimizing campaign performance, and client presentations for senior state stakeholders, including department directors.Serve as Misfit’s lead for audience/media planning/market research using GWI, evaluating media mixes and crafting insight-driven strategies that support both current client work and new business opportunities.Manage vendor and sponsorship partnerships, including in-stadium sports activations, traditional media (i.e: TV, radio, OOH, print) and digital, ensuring seamless execution, pacing alignment, added value, and high-quality delivery across all channels.Strategize, traffic, and optimize campaigns across traditional (radio, TV, print, OOH) and digital media (Paid Social, Google Ads, Programmatic, driving performance while maintaining operational accuracy and cross-team coordination.
Education
UCLA
Bachelor’s Degree, Psychology
2015 — 2017
Encina Preparatory High School
High School Diploma
2008 — 2012
Folsom Lake College
Associate’s Degree, Interdisciplinary Studies- Social and Behavioral Sciences
2012 — 2015
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