Donna Cusano
Marketing Director, Editor, and Writer. Finding Client Problems, Staking Leadership Positions for Healthcare Brands, Products, and Services.
- Role
- Editor in Chief at Telehealth And Telecare Aware
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Donna Cusano
Marketing Programs + Communications for Healthcare and Digital Health | Brand Leadership, Messaging, Product Development, Sales Enablement, and Growth | B2B/B2B2C | Editor & Content Development/Writer Strategic Builder of Brand Leadership, Marketing Programs, and Communications for Innovative Organizations Creative, results-driven marketer who increases brand leadership, internal + customer engagement, and business for early-stage to global organizations in healthcare and digital health technologies. Develops brand positioning that builds brands with target markets. Discovers how products and services solve client problems and to lead the prospect there. Skillfully translates complex information and data into motivating, resonant communications, integrated programs, and sales enablement. Deep understanding of healthcare and technology issues, including health plan, provider, technical, compliance, sales, business development, and patient/member experience. Leads programs and team collaboration.**Experienced in Remote/Virtual Office and Working with Distributed Teams** Brand and Corporate Marketing Management Brand and Message Discovery + Positioning Management B2B, B2C, B2B2C Marketing + Communications Plans Sales Enablement + Partnership Program Integration Content Management + Writing/Editing Creative and PR: Internal + Agency Management Digital/Social/Web Multi-Channel Media Corporate + Investor/Sales/VC Presentations
Experience
Editor in Chief
Jan 2009 — Present
Content development, news analysis, issue research/reporting for international healthcare technology website. Expanded US-oriented technology and policy content, thought leadership topics, covering market trends in digital health, robotics, financing, IP, cyber/data security, AI/machine learning, data integration in patient care. Promote content via digital/social media management: LinkedIn company page and articles; personal updates, Twitter (@telecareaware,@deetelecare), cross-publishing on Facebook. Cross-promotion with as sponsor for conferences. All articles by Donna Cusano: http://telecareaware.com/author/donna-cusano/?cat=-3316
Education
Drew University
B.A., Political Science
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