Diego Cuevas
Product Design Lead / Product Leader
- Role
- Lead Product Designer at Southern Glazer's Wine & Spirits
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Diego Cuevas
Strategy, execution, and impact- that\'s my modus operandi. I build products that don\'t just meet user needs but drive real business growth. Always learning, always evolving, I blend analytical thinking with creative problem-solving to deliver meaningful solutions. When I\'m not strategizing, you\'ll find me skateboarding in the afternoons and dancing on the weekends.Portfolio: https://uxfol.io/diegocuevasSkills:Design/UX/UI DesignProduct DesignSite mapsJourney mapsUser Flows PersonasWireframing Rapid Prototyping Style guides Research/InterviewingUsability TestingScreener Surveys Secondary ResearchTools/FigmaInvisionAdobe XDPhotoshopIllustratorIndesignSketchConcepts After EffectsSoft Skills/CollaborationCuriosityCommunication
Experience
Lead Product Designer
Southern Glazer's Wine & Spirits
Jul 2025 — Present · Austin, TX, US
Drove a 30% increase in user retention by reducing marketplace drop-off through improved account management flows and clearer user pathways. Led design and delivery of two high-impact initiatives: an internal onboarding portal to help sales agents acquire clients and drive revenue, and a robust account management suite for Southern Glazers’ PROOF marketplace. Designed end-to-end user experiences and new screens across web platforms, improving account visibility, payment management, and issue resolution for marketplace users. Owned UX strategy and execution, facilitating cross-functional meetings with stakeholders to define scope, align on requirements, and guide design decisions. Collaborated closely with product, engineering, and QA teams, leveraging existing design systems and coordinating across large and small teams to ensure high-quality, on-time delivery.
Education
UCLA
Associate's degree
2018 — 2019
Texas A&M International University
Bachelors of Applied Science, Systems Engineering
2013 — 2017
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