Diana Cuestas

About Diana Cuestas

Accomplished and bilingual (English/Spanish) marketing professional with a proven track record of success across various marketing domains, including social media, digital and non-digital collateral, market research, and more. Recognized for leadership capabilities and ability to foster teamwork, I excel in orchestrating multiple projects with precision and efficiency, driven by meticulously crafted and organized plans.

Experience

1. Architect & Designer Marketing Manager

   Benjamin Moore

   Mar 2023 — Present · Montvale, NJ, US

   Own and produce A&D-centric marketing programs in support of segment goals such as customcontent marketing, industry sponsorships, experiential, designer collaborations, sales enablement,A&D marketing campaigns and more• Implement integrated marketing strategies across various channels including print, digital, social,email, and experiential• Project manage kick-off meetings, assets, timelines, deadlines, deliverables, legal agreements,internal and external collaboration, and budget• Collaborate cross-functionally to ensure an integrated approach and identify opportunities to drivecollaboration with various departments, both internally and externally, to amplify initiatives andpromote programs• Execute program elements through to completion• Track results of individual programs to document ROI• Communicate programs and concepts by writing and designing recaps, presentations, and onesheets• Present internally to stakeholders to build awareness and establish call-to-action on key programs• Maintain relationships with third-party vendors and key industry institutions to enhance arsenal ofintegrated marketing offerings• Manage designer and architect relationships as related to specific programs and content• Maintain cutting-edge knowledge and insights of the industry and competition to continuouslyinform marketing plans• Support local market strategy and program execution in collaboration with Architecture & Designreps in the field

Education

• Fairleigh Dickinson University

  Executive MBA

• Fairleigh Dickinson University

  Bachelor of Business Administration (B.B.A.), Concentration in International Business , Minor in Spanish language and culture

  2009 — 2011

Skills

• Analysis
• Export-Import
• Marketing
• Web Based
• Program Management
• Event Planning
• Customer Service
• Sap
• Microsoft Word
• Restaurants
• Time Management
• Novell
• Microsoft Excel
• Non-Profits
• Lotus Notes
• Social Networking
• Web Based Media
• New Restaurant Openings
• Crm
• Proficient on Pc & Mac
• Microsoft Office
• Sales
• Spanish Literature
• Social Media
• Supply Chain
• Non Conformance Management Process
• Teamwork
• Spanish
• Bilingual-English/Spanish
• Fundraising
• Marketing Strategy
• Spanish-English
• Not for Profit