Dan Crnarich

About Dan Crnarich

EFI\'s partner programs and field marketing strategies have been elevated under more than a decade of leadership, resulting in significant contributions to global revenue through a robust network of 150+ active partners across diverse regions. Expertise includes crafting partner recruitment initiatives, managing Market Development Funds (MDF), and leading comprehensive training programs to foster engagement and growth. With over 12 years at EFI, contributions extend to global channel alignment, cross-functional collaboration, and strategic planning, ensuring impactful partner enablement. A mission-driven focus on innovative marketing solutions, coupled with an MBA, shapes the approach to delivering measurable results and fostering sustainable partnerships in the technology and enterprise software landscape.

Experience

1. Director Field and Channel Marketing

   EFI

   Jan 2013 — Present · Pittsburgh, PA, US

   Develop and execute the Partner program to drive results representing 50% of overall revenue via 150+ active partners through North America, Latin America, Europe and Asia Pacific.• Define and manage partner recruiting and on-boarding program for geographic and vertical expansion.• Establish, maintain and leverage partner programs for mind-share, marketing, product training and communication. • Develop and execute Market Development funds (MDF) program for partner community. Plan and track product promotions, incentives and channel marketing budget. • Develop and lead partner regional boot camps and regular partner training sessions.Manage partner community, learning management site, and lead registration program for partner network.• Implemented Quarterly business review process (QBR) for channel managers, including KPI focused measurement reporting via Salesforce.com.• Establish, maintain and leverage partner community for mind-share, marketing, training and communication. • Develop and lead partner regional boot camps and regular partner training sessions.• Manage partner portal, learning management site, and lead registration program for partner network.• Implemented Quarterly business review process (QBR) for channel managers, deliver KPI focused measurement reporting via Salesforce.comDevelop and manage sales incentives, promotions and programs for direct sales and partner network, • Collaborate with the regional sales management and product marketing teams to manage quarterly and annual programs focus on pipeline development, target achievement and focus area needs.• Launch, execute and maintain focus on programs with field teams.

Education

• Georgia Tech Scheller College of Business

  MBA, Marketing/Marketing Management, General

  1992 — 1994

• Purdue University

  BS, Aerospace Engineering

  1985 — 1989

Skills

• Project Management
• Business Development
• Solution Selling
• Sales Operations
• Sales
• Leadership
• Strategic Partnerships
• Saas
• Business Analysis
• Enterprise Software
• Sales Management
• Crm
• Product Development
• Selling
• Start-Ups
• Strategy
• Direct Sales
• Product Management
• Management
• Multi-Channel Marketing
• Process Improvement
• Go-to-Market Strategy
• Program Management
• Marketing Strategy
• Product Marketing
• Account Management
• New Business Development
• Team Leadership
• Marketing
• B2b
• Business-to-Business (B2b)