Dcory Owens
Marketing Specialist - Transit Services @City Of Jackson Department Of Planning & Development
Signup · Get unlimited contacts
WORK HISTORY
Marketing Specialist - Transit Services @City Of Jackson Department Of Planning & Development
Jackson, MS, US
Strategic Planning: Develop and execute marketing strategies and campaigns to achieve business goals, increase transit ridership, and enhance brand visibility.Campaign Management: Oversee the creation, implementation, and analysis of marketing campaigns across various platforms, including digital, print, social media, and outdoor advertising.Brand Management: Ensure consistent branding and messaging across all marketing materials and channels, maintaining a cohesive and positive image of JTRAN.Market Research: Conduct market research to identify trends, customer needs, and competitive landscape; use insights to inform marketing strategies and decision-making.Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and monitoring expenditures to stay within budget.Partnership Development: Build and maintain relationships with media, community organizations, and other stakeholders to foster partnerships and sponsorships that enhance marketing efforts.Performance Analysis: Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs); prepare reports and presentations to communicate results and recommendations to senior management.Event Coordination: Plan and oversee promotional events, community outreach programs, and transit service launches to engage with the public and promote our services.
EDUCATION
Belhaven University
Master's Degree
Tougaloo College
Bachelors of Arts
SKILLS
ABOUT DCORY OWENS
Originally from Memphis, TN.34 year old Communications specialist with experience in Commercial Radio, Digital, Print, leadership development, marketing and public speaking. Dynamic communications professional with a passion for crafting compelling narratives and driving impactful messaging strategies. Leveraging 14 years of experience in the field, I have successfully collaborated with diverse teams to create engaging content across various mediums, driving brand awareness and audience engagement. As a seasoned communications professional, I bring a wealth of expertise in crafting and executing dynamic communication strategies. With a keen understanding of the power of effective messaging, I have successfully navigated the intricacies of diverse industries, transforming complex ideas into compelling narratives. My proficiency in leveraging various channels, from traditional media to digital platforms, has consistently resulted in enhanced brand visibility and stakeholder engagement. Through strategic planning and a meticulous approach to detail, I have fostered transparent and impactful communication that resonates with diverse audiences. My commitment to staying abreast of industry trends and my ability to adapt swiftly to the evolving communication landscape underscore my dedication to achieving organizational goals through strategic and effective communication initiatives.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.