Daniel Chaparro
Director of Product | Simplifying regulated environments through Product Strategy, Human-Centered Design, and GenAI alignment | Designing the compass for complex digital experiences
- Role
- Principal (Product Design, Product Strategy, End-to-end Experience Design, Human-centered Design) at Infosys Consulting
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Daniel Chaparro
When digital experiences become complicated to navigate, I design the compass — aligning product, design, business strategy, and AI governance to guide users with confidence and clarity.I’m a Product Design Leader who brings clarity to complexity, helping teams transform digital platforms into intuitive user experiences.I started my career in New York’s digital agency scene, stepping into creative leadership roles at boutique firms like Dmind and Xtential. There, I led branding and digital initiatives for national and global clients such as HSBC, the American Advertising Federation, and LG Electronics. At Xtential, I directed integrated digital experiences that increased brand engagement, including award-winning work featured on LG’s Times Square billboard, reaching millions. This work shaped how I think about building platforms for both B2B and B2C audiences.At Citigroup, I led design for Citi Velocity, a BI platform for institutional clients, and played a key role in scaling it into an award-winning product recognized with 50+ global honors for innovation and usability. I also served as Executive Director of American Advertising Federation District 2, where I modernized operations and vendor partnerships, driving 87.5% annual cost savings.To expand my skills in emerging tech and regulated environments, I joined Otsuka Pharmaceutical’s digital health startup, where I led UX for Mentrics, a SaaS platform for healthcare teams. Here, I deepened my experience building highly functional tools with high-stakes uses, as well as integrating AI and multiple data sources. I later brought this systems-thinking approach to Deloitte, where I led UX modernization for enterprise procurement platforms, increasing user satisfaction by 30%.Currently, I partner with leading financial and insurance institutions—including Bank of America, UBS, Citizens Financial Group, and State Farm—to design and deliver enterprise SaaS, workflow automation, and AI-enabled human-in-the-loop systems. I continue to focus on AI-enabled, mission-critical systems that reduce friction and ambiguity, improve efficiency, and create transparent experiences users can trust, especially in critical moments.
Experience
Principal (Product Design, Product Strategy, End-to-end Experience Design, Human-centered Design)
Nov 2020 — Present · New York, NY, US
Lead enterprise digital transformations across regulated financial and insurance ecosystems (Bank of America, Merrill, UBS, Citizens, State Farm), driving UI/UX strategy and platform modernization. As UI/UX Product Design & Delivery Lead, build scalable design systems, governance models, and research-led operating frameworks grounded in Product Strategy and End-to-End Experience Design- Led and scaled UX teams across banking and insurance engagements, fostering collaboration, strengthening executive alignment, and expanding Product Design influence through Human-Centered Design (HCD)- Expanded the Merrill GWIM UX team over 3 years, driving 40% cross-line-of-business growth and 50% YoY revenue through insight-led Product Strategy- Scaled engagements into multi-million-dollar partnerships, growing a $130K pilot into a $1.75M+ engagement (+1,246%) by aligning executives around outcome-driven Product Strategy- Advanced UX maturity by formalizing intake, prioritization, research models, and governance, reducing workflow friction by 40% and accelerating delivery by 20% through End-to-End Experience Design- Drove cross-brand design system unification across wealth platforms (BoA/Merrill, UBS), ensuring scalable Product Design consistency- Directed Generative AI (GenAI) human-in-the-loop workflows, achieving 80% adoption and contributing to 60% new business growth- Translated insights into data-driven, Human-Centered Design (HCD) decisions, improving usability, sentiment, and adoption- Served as senior design partner to Merrill GWIM leadership, shaping experience vision through End-to-End Experience Design and Product Strategy.
Education
Borough of Manhattan Community College
Non-Degree Student, Fine/Studio Arts, General
Art And Design High School
High School Program from the City of New York Board of Education, Communication Design
Pratt Institute
Bachelor of Fine Arts - BFA, Art & Design, Illustration, Computer Graphics, Interactive Media
Skills
- Art Direction
- User Interface Design
- Advertising
- Interactive Advertising
- Flash
- Digital Marketing
- Logo Design
- Css
- Mobile Applications
- Jquery
- Actionscript
- User-Centered Design
- Strategic Planning
- Graphics
- Javascript
- Web Development
- SEO
- Strategy
- E-Commerce
- User Experience
- Content Strategy
- Marketing Strategy
- Flash Animation
- Concept Development
- Html
- User Experience Design
- Online Marketing
- Mobile Devices
- User Interface
- Online Advertising
- Corporate Identity
- Information Architecture
- Google Analytics
- Competitive Analysis
- Start-Ups
- Creative Direction
- Php
- Digital Strategy
- Cascading Style Sheets (Css)
- Cms
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