David Brotherton

About David Brotherton

I lead the data science function in the engagements and asset development projects my team and I work on. I am a thought leader and expert in- Helping organizations maximize their use of data to make more fact-based decisions- Translating business problems and objectives into value-added analytic goals and objectives- Working with sponsors, stakeholders, SMEs, practitioners, functional counterparts, and end users to make sense out of how data science and AI solutions and assets work and how to get the most out of them- Designing, developing, and deploying analytic capabilities within a process or organization-and running the teams needed to build and sustain themFirms/Clients that leverage my expertise include those that- Have a less formalized or mature analytics function in place but want one- Need help formulating an optimal set of analytics use cases and solutions to meet business needs- Want to engage in more fact-based decision making- Need to increase the ability to glean insights from data- Believe that analytics and AI solutions can replace many mundane tasks and add value

Experience

1. Lead Data Scientist

   IBM

   Feb 2016 — Present · Columbus, OH, US

Education

• Carnegie Mellon University

  BS, Social & Decision Sciences

  1997

• Carnegie Mellon University - Tepper School of Business

  Master of Business Administration (M.B.A.), Computational Analytics in Marketing

  2004

• University of California, Berkeley, Haas School of Business

  Executive Education, Leading Innovation Change

  2021

Skills

• Supervising
• Management
• Survey Research
• Spss
• Coaching
• Strategic Planning
• Data Mining
• Marketing Research
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Hiring Employees
• Budget Monitoring
• New Product Roll Out
• Linear Programming
• Leadership
• Project Management
• Product Marketing
• Data Analysis
• Brand Development
• Segmentation
• Business Process Improvement
• Customer Insight
• Market Planning
• Sas Programming
• Team Leadership
• Marketing Communications
• Data Management
• Customer Segmentation Strategy
• Budget Reconciliation
• Operating Budgets
• Predictive Modeling
• Product Development
• Marketing Management
• Management Consulting
• Choice Modeling
• Public Relations
• Business Strategy
• Statistical Data Analysis
• Sensory Evaluation