David B.
Vice President, Demand Generation @BlackLine
Signup · Get unlimited contacts
WORK HISTORY
Vice President, Demand Generation @BlackLine
London, GB
EDUCATION
University of Warwick
BSc. Economics
ICAEW
ACA
General Assembly
Data Science
SKILLS
ABOUT DAVID B.
I lead digital marketing and demand generation at BlackLine (NASDAQ: BL), which includes our social media, website, brand marketing & paid media (including out-of-home and display advertising), SEO/GEO, podcast, and webinars.In 2024, my work transforming our demand generation and go-to-market strategy delivered record-breaking lead and pipeline performance, earning me BlackLine’s Circle of Excellence award.Impact- 2025 YTD:+180% pipeline vs plan,+150% demos via website, higher-quality pipeline mix- 2024:+33% pipeline quality,+53% demo requests, 108% global pipeline target achievedMy approach is built on 5 core principles:1. Driving growth through integrated brand, demand, and expansion programs2. Building organic strength to maximize paid media efficiency3. Connecting differentiated messaging to demand across the entire customer journey4. Grounding marketing decisions in data and audience insight5. Turning original research into a thought leadership engine that fuels the podcast, long-form content, earned media, and social campaignsExpertise:Demand generation (full-funnel) • Performance branding • Website strategy • Social media strategy • ABM & geo-specific campaigns • Content production & ops • Category design • Product marketing • Analyst Relations • Competitive intelligence • Marketing data strategy • AI marketing use cases • Product-Led Growth (PLG) • Storytelling & public speakingPhilosophy:“A problem left in the shadows often goes unsolved, but when it’s brought to light, and its consequences are felt, a big opportunity emerges.” => My job as a marketer is to turn those opportunities into demand for our brand.Also: Ableton Live/synth nerd, gym regular, zero patience for fluff
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.