Bernd Becker
Volkswagen Commercial Vehicles Head of Marketing & Sales Experience Solutions @Volkswagen Group
Signup · Get unlimited contacts
WORK HISTORY
Volkswagen Commercial Vehicles Head of Marketing & Sales Experience Solutions @Volkswagen Group
Hannover, DE
Department lead within Volkswagen Commercial Vehicle\'s Global marketing and sales team- Continous development and implementation of Global digital business strategy- Design of customer experience along marketing and sales journey- Definition of business architecture and implementation of relevant customer touchpoints, e.g. customer website, online car configurator, customer dialogue platforms, online shop, CRM system (Salesforce), dealer management system, data integration & analytical tools- Definition and implementation of global operation models for defined 360° customer experience- Change and implementation management for digital transformation in Volkswagen Commercial Vehicle marketing and sales operation
EDUCATION
University of Münster
Dr. rer. pol., Dissertation & Business Consultant in Sales & Retail Management
University of Münster
Diplom-Kaufmann, Studies in Marketing, Sales & Retail Management
SKILLS
ABOUT BERND BECKER
Volkswagen AG: Head of Marketing & Sales Experience Solutions
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.