Derek Cassels

About Derek Cassels

Retail Strategies is a full-service consulting firm that develops and implements long-term retail real estate strategies for municipalities and economic development agencies. Proven success working with domestic & international companies has enhanced my ability to recognize retail voids, quantify market leakages & identify those retailers in a categorical perspective that are absent in my client cities\' retail nodes across 12 states and 49 municipalities. My diverse work experience allows me to showcase proficiency, unwavering obedience & value creation by providing proven results for my clients seeking economic development growth.

Experience

1. Retail Development Coordinator

   Retail Strategies

   Jul 2016 — Present · Birmingham, AL, US

   Worked alongside 49 municipalities throughout 12 states including: Arkansas, Florida, Indiana, Iowa, Illinois, Kansas, Kentucky, Missouri, Oklahoma, Pennsylvania, South Dakota & Virginia- Building sustainable partnerships requires a tremendous amount of trust, consistency & honesty earned only with time. That is exactly why we maintain discretion and confidentiality and hold our client\'s interests & economic development vision at the utmost importance- Responsible for developing, customizing & implementing long-term retail real estate strategies for all my clients (localities, economic development agencies, chamber of commerces, etc.)>Perform market specific Boots-on-the-Ground Analysis (BOG)>Leverage proprietary software to identify & catalog real estate opportunities in each of my client cities\' retail nodes > Deliver Retail Recruitment Plan (Formal Retail Strategy) outlining the 36 month engagement. Below are just a few of the items covered on your personalized Retail Strategy:National, regional & local retail prospectsOutreach methodologyReporting On-demand research Previous successes Latest industry trends & expanding concepts-Daily communication with retailers, local property owners, brokers, developers & occupier service representatives- Align retailer\'s expansion plans & market matrices with our clients with congruent criteria >Assist retailers achieve their fiscal year store counts >Improving the quality of life for those who reside within our client communities via sales tax & ad volerum tax retention, new job creation while providing needed goods and services -Represent & market engaged municipalities at ICSC (International Council of Shopping Centers) & Retail Live Conferences to our strategic retail partners across the country

Education

• University of Alabama, Manderson Graduate School of Business

  Master of Science in Marketing, Marketing-Marketing Analytics & Advanced Strategy

  2011 — 2012

• The University of Alabama

  Bachelor of Science of Finance, Corporate Financial Investment

  2005 — 2009

Skills

• Event Planning
• Customer Segmentation Strategy
• Survey Development
• Tax Incentives
• Administrative Support
• Business Relationship Management
• Market Analysis
• Microsoft Office
• Sales
• Franchise Consulting
• Retail Recruitment
• Marketing
• Economic Research
• Brand Innovation
• Real Estate
• Word
• Account Management
• Survey Research
• Supply Chain Management
• Qualtrics
• Government Incentives
• Data Analysis
• Market Research
• Marketing Analytics
• Project Management
• Strategic Consulting
• Online Marketing
• Excel
• Forecasting
• Brand Management
• Marketing Strategy
• Product Innovation
• Professional Sales
• Entrepreneurial Experience
• Social Networking
• Social Media
• Vendor Relations
• Demographic Profiling
• Commercial Real Estate
• Finance