Daytona Dawn Danielsen
Author | Arts Marketing & Patron Experience Leader | MFA in Writing
- Role
- Marketing and Public Relations Consultant at Daytona Creative
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Daytona Dawn Danielsen
As an arts marketing and patron experience leader, I unite strategic vision, creative storytelling, and operational leadership to drive growth, revenue, and audience loyalty.With an MFA in Writing and experience leading marketing, communications, and patron services, I oversee strategy and execution that advances both organizational mission and financial goals. At Taproot Theatre, I lead a multi-disciplinary team responsible for marketing, box office, communications, and patron services—driving subscription growth, implementing a full brand and website overhaul, and expanding audience engagement across diverse communities.Core strengths include:• Driving strategic growth through integrated brand and marketing leadership• Growing and diversifying audiences with data-informed campaigns and compelling story• Delivering revenue performance by aligning marketing, sales, and patron services with business goals• Inspiring audience loyalty through meaningful, mission-driven experiences that extend beyond a single performance• Leading teams through transformation, creating alignment and impact across departmentsI thrive at the intersection of creativity and strategy—bringing the rigor of data-driven decision-making together with the power of story to strengthen organizations and serve communities.
Experience
Marketing and Public Relations Consultant
Feb 2024 — Present · Seattle, WA, US
As a consultant, I partner with arts and cultural organizations—including Seattle Shakespeare Company (2024)—to strengthen marketing, communications, and audience engagement.
Education
Pacific University
Master of Fine Arts - MFA, Creative Writing
2024
Seattle Pacific University
Bachelor of Arts - BA, Communication/Journalism, Business
2002
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