Dayne Poling
Media Manager at Dufresne Spencer Group, LLC dba Ashley Furniture HomeStore
- Role
- Media Manager at Dufresne Spencer Group, Llc Dba Ashley
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Dayne Poling
Bachelor’s degree in Telecommunications and 20+ years of experience in Market Research…
Experience
Media Manager
Dufresne Spencer Group, Llc Dba Ashley
Jun 2019 — Present · Indianapolis, IN, US
Work with marketing team to track and report weekly traffic for multiple Ashley Homestore locations across multiple markets- Negotiate and place broadcast television/radio, cable, outdoor, OTT, and streaming audio across multiple markets in Indiana, Kentucky, Ohio, Illinois, Southwest Texas, Mississippi, and Tennessee- Work with and supervise media buys placed by our agency partner ICON for markets in Texas, Illinois, Michigan, Kentucky, New Mexico, Louisiana, and Mississippi- Oversee OTT placement for all markets- Visit, evaluate, and report on stores located in those markets designated to buy list- Evaluate store traffic data within designated markets by zip code, day of week, etc. to help identify potential opportunities in markets.
Education
Indiana University Bloomington
Bachelor of Arts (BA), Telecommunications-Advertising
1990 — 1995
Skills
- Advertising Research
- Media Buying
- Market Research
- Advertising Sales
- Direct Marketing
- Digital Marketing
- Outdoor Advertising
- Advertising Management
- Qualitative Research
- Advertising
- Marketing
- Marketing Strategy
- Media Planning
- Radio Advertising
- Online Research
- Account Management
- Sponsorship
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