Dayna Plusker

Experience

1. VP of Corporate Relations and Business Development

   CrossCountry Mortgage, LLC

   Oct 2018 — Present · Chicago, IL, US

   Work closely with Chief Production Officer to help manage a nationwide, industry-best Affinity Program: employee/member benefit- Negotiate and secure local and national relationships with organizations ranging from 50 people to 400k- Collaborate with the Marketing team to create copy, relevant content and engagement materials that elevate and raise the bar on messaging and marketing assets- Spearhead initiatives to streamline Affinity approval process; create and develop SOPs and training materials- Identify and build marketing strategies for new and existing Affinity partners- Train and educate Loan Origination teams across the country on program parameters and selling B2B- Assist with internal implementation calls to identify new opportunities and help determine how to best launch new partner programs- Network with HR leaders and key decision makers to establish solid working relationships and build long lasting partnerships- Prospect new Corporate opportunities; pitch and present internally and externally to potential Partners

Education

• University of Wisconsin-Madison

  Bachelor of Science (B.S.)