Dayna Patterson
Marketing Manager @Innovative Technology Ltd
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WORK HISTORY
Marketing Manager @Innovative Technology Ltd
Innovative Technology is a leading manufacturer of cash handling equipment and biometric solutions with worldwide office locations. My role is to create and implement the marketing strategy for the company including brand awareness, engaging content, new product introduction, global exhibitions, internal and external communications, website management, digital presence. I manage the Company\'s global marketing communications and head up the editorial and creative teams. Main responsibilities include: multi-channel marketing; project management; budget & strategy; analytics & reporting; B2B content & campaigns; company website content and management; editorial and press relations; social media communications; print and on-line advertising; event management; production of all marketing and sales support literature; hiring and management of the marketing team; assisting a worldwide team of sales staff and trading partners.
EDUCATION
University of Central Lancashire
BA (Hons) Business Studies 2:1
SKILLS
ABOUT DAYNA PATTERSON
As the marketing manager at Innovative Technology, a leading manufacturer of cash…
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