Dayna Hamilton
- Role
- Senior Manager, Crm and Email Marketing at Kaplan
- Location
- La Crosse, WI, US
- LinkedIn followers
- 500 followers
About Dayna Hamilton
Senior Email Marketing Manager with 7+ years of experience driving CRM strategy…
Experience
Senior Manager, Crm and Email Marketing
Jul 2022 — Present
Manage on-going implementation and execution of email strategy for over 20 product lines Maintain standards and best practices for CRM strategy and usage in Salesforce Support lead generation efforts and form integrations to CRM Build and deploy emails using Salesforce Marketing Cloud Coordinate with internal stakeholders on the creation of email calendar Perform continuous testing and analysis of email campaigns using Google Analytics Incorporate dynamic and personalized content through AMPscript/dynamic content blocks Build email automations and journeys in Salesforce Journey Builder Manage the creation and segmentation of email audiences using SQL Monitor sender reputation and deliverability using Everest Manage relationships with third-party suppliers to ensure systems are optimized
Education
Purdue Global
Master of Business Administration (M.B.A.), Marketing
2016 — 2018
University of Wisconsin-La Crosse
Bachelor of Science (B.S.), Marketing
2010 — 2014
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