Dayna Dennington
Area Vice President - Coastal @Branca Usa
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WORK HISTORY
Area Vice President - Coastal @Branca Usa
EDUCATION
Eckerd College
BA, French, Spanish and International Relations
SKILLS
ABOUT DAYNA DENNINGTON
Experienced sales professional with over 15 years of success in CPG with a focus on wines, spirits and non-alcoholic beverages. Domestic and International sales background across categories and channels.• Sales leader consistently exceeding volume and profit goals• Demonstrates sales and category management success within all channels of trade• Conceptualizes key retailer programming based on annual volume goals within budget• Strong brand management, communication and analytical skills • Creates and actions route to market strategies to increase profitability• Effectively manages A&P budgets for multiple brands and markets• Understands and adapts to different international cultures• Proven thought leader continually challenging the status quo• Relationship builder• Fluent in French, conversational in SpanishSpecialties: Commercial strategy, promotional programming conceptualization and execution, trade marketing, brand plans, sales analysis, forecasting, promotional events, consumer insights, market analysis, distributor, on and off-premise national account and budget management.
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