Dayetsa T.
Global Product Marketing Manager | CPG Innovation | Concept-to-Launch Execution | Packaging, Branding & Digital Assets | Passionate About Wellness & Lifestyle Brands
- Role
- Global Product Marketing Manager - Cuisinart Cutlery at Conair LLC
- Location
- Irvington, NY, US
- LinkedIn followers
- 500 followers
About Dayetsa T.
Professional with 20+ years of experience bringing consumer products to life through end-to-end development, artwork, and production management. Proven expertise leading cross-functional teams across packaging, digital content, and physical goods—managing timelines, creative assets, and budgets exceeding $100M. Experienced in working alongside consumer insights teams to research market trends and translate data into informed product and brand decisions. Expanding into creative production through Google’s Digital Marketing & E-commerce training, with hands-on experience in content workflows, photoshoots, and brand storytelling.
Experience
Global Product Marketing Manager - Cuisinart Cutlery
Jul 2025 — Present
Lead the end-to-end development of cutlery and cutting board collections, managing timelines, budgets, and cross-functional teams to bring products from concept to launch. Collaborating with design, sourcing, and manufacturing to ensure quality, compliance, and on-time delivery, while supporting marketing on packaging, positioning, and go-to-market strategy.
Education
Manhattan University
Bachelor of Science - BS, Business Administration and Management, General
Skills
- Management
- Trade Shows
- Marketing
- Fmcg
- Sales Management
- Budgeting
- P&L Management
- Time Management
- Forecasting
- Advertising
- Skilled in Internal Software Program - E Works
- Account Management
- Trade Marketing
- Consumer Products
- Product Development
- Product Marketing
- Market Research
- Marketing Research
- Budgets
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Fast-Moving Consumer Goods (Fmcg)
- Excel I, Ii, & Iii
- Customer Insight
- Shopper Marketing
- Proficient in Microsoft Office Suite
- Product Launch
- Strategic Planning
- Brand Development
- Competitive Analysis
- Marketing Management
- Market Analysis
- Sales Operations
- Pricing Strategy
- Project Management
- Pricing
- Sales
- Product Management
- Key Account Management
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